Georgia May Jagger & Jerry Hall for Sunglass Hut “WOW MOM” Mother’s Day Campaign

HAPPY MOTHERS DAY EVERYONE!!!

Today is the day that we are reminded about how special and amazing our mothers truly are. A day that we treat them with breakfast in bed, heartfelt words, kisses on the cheek and shower them with gifts.

For this Mothers day, fashion photographer Matt Irwin beautifully captures the gorgeous global brand ambassador Georgia May Jagger, playfully having fun on set with her legendary supermodel mum Jerry Hall. Both coming together for the Sunglass Hut “WOW MUM” Mother’s Day campaign, which has just recently launched globally in stores and online.

This campaign shows a more interactive shopping experience through the Sunglass Hut website, allowing you to video call your mum, letting her electronically try on the sunnies of her choice. You’ll never have to doubt if she likes it or not ever again, even though she says she loves it hahaha!

If you have a family like mine, spread apart in different countries or even if you are just minutes away from your mum, its such a great way to get a gift that she will really enjoy.

You can check out the sunglasses featured in the campaign and even give the new shopping experience a go on the Sunglass Hut website HERE!

Thanks again for visiting  and I hope you all have an amazing Mothers Day 🙂

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Photographer – Matt Irwin
Stylist – Victoria Young
Make-up – Miranda Joyce
Hair – James Rowe

Mercedes Benz Fashion Week Sydney – The Innovators

Photos by – Yunn Chin Photography 

CARLA NOLAN

Dinosaurs, bright coloured reptile prints in contrasting pastels against black, irregular cuts and silhouettes. This reminded me of the prehistoric times, visually engaging and edgy.

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LOGVIN CODE

Textural overload with tassel like fabrication, geometric shapes and lines creating a futuristic aesthetic.

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HAYLEY DAWSON

Vest and coat dresses combined with dungarees, subtle colours against cream and black; a great balance between street wear and formal elements.

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BEINA WEI

Minimalistic, bold, structural, strong feminine silhouettes with in interesting use of metallic wrinkled like fabric. I loved everything about this collection from the matte visors, the clear clutches, the cute crops to the pale pink skorts.

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KIAYA DANIELS

What interested me the most about this collection was the simplified child like drawing print, which was almost reminiscent of a Brett Whiteley drawing.

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YOUSEF AKBAR

The vibrant use of gradient colours in uniquely structured garments held together with clear bolts and clear square belts made this was one of the most visually engaging collections from the Innovators show.

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Thanks for visiting 🙂

 

 

Outfit Post – Welcome 2014!!!

Sunglasses – Marc by Marc Jacobs | Playsuit – Mink | Flats – Court Couture

Photos taken by – Yunn Chin Photography

HAPPY NEW YEAR EVERYONE!!! I can’t believe 2014 is here already and this is my first official outfit post for this year!

I’m going to back this up a little to 2012 (give you guys a bit of an insight on how Fashiondiction came about).
Things had taken a turn for the worst for me, which left me lost and confused with what I wanted to do in life.
Going overseas and talking a trip away to Hawaii, Vegas and New York, helped me regain focus, gain my determination back and ignited my passion for life. I was determined to go into 2013 headstrong with no fear and with everything I had.

After 2 years of procrastinating, thinking about starting my own blog, I finally decided to go for it.
I stopped worrying and started planning, I stopped talking and started doing. I was determined to get what I didn’t get from the previous years, which was self-belief.

Since then, it has helped me learn more about myself, open doors for different opportunities, meet some incredible people and most importantly ignited my love for fashion, which made me start my education for a Bachelor in Fashion Marketing.
It’s ironic that the thing I had put off for years (fashion blogging) was the one thing that had opened so many doors and helped me grow into a better version of myself.

The frequent question that had been asked leading into 2014 was “What have you accomplished this year?” and for once I was happy to say “Everything I wanted to”. All the many new years resolutions I had set out in 2013 starting from my health, diet and exercise to my goals and education, I had crossed everything off the list.

The difference of 2013 to the many years before it, was that I didn’t wait for opportunities I looked for it, I took risks, made sacrifices and through the panic attacks, sleepless nights and tears it was all worth it.

2014 is no exception, this year I am going in even more determined then before, leaving nothing to waste or chance. Gone are the years that I procrastinated, wasted time and regret what I didn’t accomplish and blamed everyone but myself.

Lets all make 2014 bigger and better then the last!

What’s are your hopes, aspirations and new years resolutions for 2014 :)?

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Photoshoot with Versace, Emporio Armani and Gai Mattiolo – Behind the scenes

Happy Saturday 🙂

Since I’ve started fashion blogging, I truly believe that I have been blessed with such great opportunities.

A couple of weeks ago, I was asked to style a photoshoot for an amazing fashion photographer Nelson Cortez from Fin Photography.

Nelson was the photographer for Miss Universe 2010-2012 and the photographer for Miss Country. As well as working in numerous fashion shows including Mercedes Benz Fashion Week. Check out some of his amazing work at www.finphotography.com.au

The model for the photoshoot was an international model and finalist for Miss Universe Australia 2011, Christiana Fischer.

I know right! TOTALLY AWESOME PHOTOGRAPHER AND MODEL………I told you I’ve been pretty lucky :).

So with this photoshoot, the image we wanted to portray was elegant, classy and timeless with a touch of edge. Thank you to the talented make up artist Raizel Caringal Signo, nothing says edgy than a good smokey eye with hair slicked back.

We were fortunate enough for the brand name store “Voi” (located at 1/72 Castlereagh Street, Sydney,) to provide the wardrobe.
The day before, I visited the store to pick out the clothes to use for the shoot and saw such a wide range of brand name clothing discounted to such affordable prices. It was so hard to concentrate without wanting to buy something for myself hehehe.

To suit the style we were moving towards, I used an incredible pleated scallop skirt by Gia Mattiolo, with and Aqua body suit for the first edgy look. To meet the elegance and timeless image for the second look, I used a Versace dress and teamed it with a Emporio Armani clutch.

Voi has recently launched their online shopping website and these items are going for grabs so check it out before you miss out – http://www.shopatvoi.com.au

Tomorrow second time lucky, I get the chance to work with Nelson Cortez styling my first bridal photoshoot, wish me luck 🙂 !

As promised, here are the behind the scene and sample photos from the fashion shoot. The finished photos will be up soon so keep an eye out, trust me they are worth waiting for ;).

In the mean time check out what we are getting up to:

(me) Fashiondiction – http://www.facebook.com/My.Fashiondiction

Photographer Nelson Cortez – http://www.facebook.com/pages/FIN-Photography/23185216396

Photography bloghttp://finphotographyfashion.wordpress.com/

Make up artist Raizel Caringal Signo – http://www.facebook.com/pages/Raizel-Rose-Makeup-Artist/432227403517880

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